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StartEngine : What Is It And How Do You Begin Using It?
Crowdfunding platforms are increasingly becoming popular among tech startups and just about any individual with a business venture. Several companies offer such services, depending on the type of crowdfunding you want to do. For instance, investors looking for an equity crowdfunding platform often go for the StartEngine company. They are one of the best and largest equity crowdfunding platforms in the United States.
In the last 7 years since their launch, they have received over 100,000 investors, with almost half of them reprising their investments. Many founders and startups make use of this platform due to its high rate of successful investments.
The StartEngine Platform
The StartEngine company came into the market in 2014 and, since then, has raised over $400 million to fund 350 different companies. The company offers equity crowdfunding services that allow both accredited (angel) investors and nonaccredited individuals to invest in any business venture with a minimum of $100.
The nature of equity crowdfunding allows investors to buy and own shares in the startup while it’s still in the early stages. This is somewhat different from donation-based or reward-based crowdfunding, where the investors make donations or receive rewards for their investment.
With a reputed and seasoned entrepreneur like Howard Marks as CEO, StartEngine has recorded exponential growth in the few years since its inception. In the year 2020, despite the pandemic, the company generated a whopping $12.5 million in revenue. Founders and startups companies making use of the platform have the opportunity to raise funds as high as $75 million in just one year.
Recently, the company launched an Alternative Trading System (ATS) that allows investors to trade their shares with other investors and see a return on their investments as early as possible. This StartEngine Secondary trading marketplace is the first of its kind and has had shares worth over $1.4 million traded among 1,200 investors since its initiation. a
